What is "chic"? To be chic is to be stylish, elegant and classic. It is the way a woman carries herself that makes a particular garment look like it was made for her. Being chic is a mindset and is not tied to a price tag.
Over the years I have become familiar with shopping channels and what they offer. I remember my great-grandmother ordering knick-knacks and vacuum cleaners over the phone. Let me say it now, oh how things have changed. While shopping channels still sell top of the line vacuum cleaners and crystal figurines, they also sell fabulous pieces from collections by Isaac Mizrahi, Badgley Mishka, and DKNY to name a few. Stylists and celebrities such as Rachel Zoe, Molly Sims, and The Kardashians have joined the party as well. Cosmetic brands like Benefit, and Bobbi Brown are electrifying their image through television retailing.
These designers and established brands are not only smart, they're savvy too. They realize the benefits of joining a television retailer: exposure to millions of households, the capacity to bring the product to the customer(more on this later), not to mention the possibility of making their brand appeal to a new type of customer.
As you can tell, I have been sucked into the world of television retailing. Not only do industry leaders like HSN and QVC offer enticing values, free shipping and payment options, they know how to keep their customer entertained- which is key. Shopaholics, myself included, want to feel like they are not only receiving the best deal, but also want to experience the feeling of exclusivity.
This blog will be dedicated to highlighting the television retailing industry, the brands and designers that WOW us with their creations, the innovative companies that keep us entertained, the enjoyment we will have watching it all come together,and delivered to us in a package tied up with string.
Shop On~
Kristen
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